Content Marketing

You're still the key to our story

You’re still the key to our story

Elizabeth McIntyre

We’ve made a lot of changes here at Crain’s Cleveland Business over the past two years, and we begin this spring season with another: After two years as editor and the past several months as acting publisher, I’ll serve now as publisher and editor of Crain’s Cleveland.I’d like to take a moment to introduce myself and to tell you why I am so excited to lead such a talented team. And why I am so eager to continue the great work of covering business news that’s important to you and providing advertising and marketing solutions that are important to your business.I’ve spent my entire professional career in the Cleveland area. My roots in northern Ohio are deep. I’m a Valley Girl — no, not that valley — the Mahoning Valley, where I grew up on the south side of Youngstown. I attended Bowling Green State University — on an acting scholarship, believe it or not. Theater, however, wasn’t my calling. Journalism was, and since graduating in 1989, I’ve spent most of my career as an editor, at The Plain Dealer and now at Crain’s.I have been fortunate to work alongside many outstanding journalists during my 25-plus years in this field — relentless reporters, exacting editors, and characters who often seemed to come straight from Central Casting. That talent trend continued when I walked into the Crain’s newsroom in 2014.Every workplace goes through trying times, and we here at Crain’s are not immune to them. The difference is how you react, how you move forward, and how you continue to serve your customer base. What I’ve been struck by these past few months is the strength of our team, every last member. Their pride, their professionalism and their perseverance have been unwavering. And I’d like to note, in particular, the leadership of managing editor Scott Suttell, advertising director Nicole Mastrangelo and events manager Jessica Rasmussen.As we move forward, I guarantee that all the dedicated men and women at Crain’s Cleveland Business — from the journalists and the account executives to the event and marketing professionals — will continue to deliver business news, insights and solutions for Northeast Ohio’s decision-makers, entrepreneurs and leaders.That’s no different than what this publication has done for more than three decades. It’s an impressive legacy. And it will continue, with vigor.I also ensure you that we will continue to transform Crain’s Cleveland into a modern media brand. We had a busy year in 2015. We redesigned our website and print publication and expanded our coverage in Summit County. We also created Crain Custom Studio – Cleveland, our content marketing division, under the leadership of Amy Ann Stoessel.That momentum is carrying into 2016. We’ll continue to deliver award-winning coverage, not only of the Republican National Convention but other important topics, such as plans to embrace our river and lake to the efforts to rebuild Cleveland and Akron. We will keep on delivering top-notch events, such as our Crain’s Women of Note awards and forum, as well as marketing solutions for businesses throughout our region.So now that you know a little bit more about me and what we have in the works here at Crain’s, I’d love to hear about you and your business. Do you have a story our journalists should know about? Can our marketing professionals help you bring your message to customers? Would you like to be a part of our engaging and informative events? Give me a call. Shoot me an email. Maybe we can grab a cup of coffee and talk.At Crain’s Cleveland Business, we’re interested in your story. That’s something that will never change.