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When it comes to popular beauty buys, looking to Pinterest is always a good way to go. From the most popular nude nail varnish to the most popular lip shade for brides – no matter how niche, Pinterest has the answer. And now, the most popular mascara has been revealed. And good news for us… it’s one of our favourite brands!
The mascara in question? Well it just happens to be No7’s Stay Perfect Mascara. And it’s available from Boots for just £12.95!
With so many mascaras on the market, how has this gained the most popular mascara title? Well, it’s one of those mascaras that uses ‘tubing technology.’ It essentially wraps your lashes in their own individual little elongating elastic tubes. Then to remove, you just wash away with warm water. No tugging with eye remover necessary. We’re a fan of that.
Plus, there’s no clumpy, smudging or smearing with this mascara. We can see why it’s the most popular mascara on Pinterest.
Have you tried it? Let us know @lookmagazine