These are the most popular models on Tumblr

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Some (ok, just us) call it the ‘People’s Platform’ due to its lack of significant celebrity accounts, and now Tumblr has revealed the most popular models from its users — a true reflection of which models have won over the world in 2017.

Counting the number of posts tagged with the model’s name, searches for the name and how often such posts are reblogged and liked, Tumblr has wittled down the millions of potential top models to a handy list of 20, and the results are (somewhat) surprising.

Kendall Jenner has taken the top spot, followed closely by Bella Hadid (who has moved up two places), with Emily Ratajkowski and Gigi Hadid taking the third and fourth spots respectively. Perhaps more surprisingly, Barbara Palvin came in at number five, beating out Victoria’s Secret Angels Candice Swanepoel, Josephine Skriver, Elsa Hosk, Karlie Kloss and Adriana Lima who followed to round out the top 10. 

French model Camille Rowe took out number 12, with Dita Von Teese coming in at number 14, followed by Cindy Kimberly — the mystery girl Justin Bieber asked the internet to find for him, who has now become huge on Tumblr, obviously. 

However, it isn’t all new girls and Instagram models, with Naomi Campbell and Kate Moss rounding out the list with places 19 and 20. 

Despite proving famous boyfriends, lucrative ad contracts and being a Victoria’s Secret model all play a part in Tumblr success, we’re impressed with the platform’s users and their choices — let’s just say we wouldn’t mind inviting all of the above to our Christmas party. 

See the whole top 20 below: 


  1. Kendall Jenner
  2. Bella Hadid 
  3. Emily Ratajkowski 
  4. Gigi Hadid 
  5. Barbara Palvin 
  6. Candice Swanepoel
  7. Josephine Skriver 
  8. Elsa Hosk 
  9. Karlie Kloss 
  10. Adriana Lima
  11. Hailey Baldwin
  12. Camille Rowe
  13. Ashley Graham
  14. Dita Von Teese
  15. Cindy Kimberly
  16. Miranda Kerr 
  17. Sara Sampaio
  18. Stella Maxwell
  19. Naomi Campbell
  20. Kate Moss