Content Marketing

Skyword Becomes Domo App Publisher Partner to Combine BI and Content Marketing

Skyword Becomes Domo App Publisher Partner to Combine BI and Content Marketing

Skyword, one of the leaders in content marketing services and technology, has announced that the company will become a Domo App Publisher Partner. The company also announced that it will be integrating its content marketing platform with Domo, the company which is the world’s first ever creator of the business cloud. Skyword clients will now be able to match the performance of content with the company’s growth strategy, by being able to measure content marketing performance in tandem with finance, sales and business operations metrics.
Rob Murray, Skyword’s President, said, “Content marketing is playing a crucial role in companies’ growth strategies, and our platform provides the insight into how stories are contributing to audience acquisition and revenue growth. Marketing teams want to share this intelligence throughout the organization alongside other key business performance metrics.”
Domo is known for delivering the first ever enterprise platform that helps run a whole business. The Domo Appstore is at the heart of the Business Cloud. It is the best place for any decision maker from any industry in order to get answers to the precise business questions. The Appstore is user friendly and comes with pre-packed solutions created by a developer ecosystem.