Giant Media (a division of Adknowledge) is one of the fastest growing native advertising companies in the world. Our one-of-a kind native advertising platform has successfully run campaigns for numerous “A” list brands such as Capital One, Heineken, L’Oréal, Acura, Gillette, and many more. We offer a complete native advertising solution, from branded content creation to full content distribution. We believe native advertising is the future of the industry, and we’re looking for someone who feels the same way!This person will be a part of the Content Strategy Team in Los Angeles, reporting to the Director of Content Strategy, also in our LA office.POSITION OVERVIEWDo you love the thrill of a fast-paced job in a relaxed environment? Do you geek out when analyzing an RFP and building innovative digital advertising ideas for brands? Are you highly organized and deadline-driven? We’d love to hear from you!The Sales Planner will work closely with our Sales and Content Strategy teams to develop proposal assets and other materials to win new business, and to help facilitate the completion of a campaign once won. This is an exciting role for someone with a sales planning background, because of the crossover from sales to execution – not only do you get to put together custom proposals for the sales team, but you also get to help make those proposals come to life after the campaign is sold through! There’s also a good deal of inter-departmental exposure for those interested in gaining experience across the company. Primary duties include:
Partner with our creative & innovative content marketing and sales teams to conceptualize and create custom content and collateral that identifies with each client’s program, specifically by doing research and data analysis; create and prepare sales presentations for potential clients that outline recommended high-value brand native advertising campaigns strategy, and persuasively communicate how the plan will reach the client’s target audience and meet its marketing objectives, utilizing software such as PowerPoint.
Build proposals by working with various team members to collect all necessary components, including but not limited to custom images/mock-ups, creative messaging, and proposed activation components; work with the in-house design team to create visually impactful PowerPoint decks for each proposal.
Conduct campaign analysis through industry reporting tools such as comScore to pull necessary demographic and psychographic information to incorporate into proposals.
Develop timelines and set deadlines among the team to produce a high volume of proposals with strategic, original campaign ideas, and then to execute won business.
Manage reporting for live content campaigns and work with the Account Management team to deliver results to clients.
Research industry statistics and metrics that can be used to support sales pitches; stay on top of industry and competitive trends and report back to the management and sales teams accordingly.
The successful candidate will be an inspiring and confident leader with at least:
2-3 years’ experience with sales planning or media planning
Proven ability to build creative, compelling, and informative sales presentations
Strong visual aesthetic
Experience with project management
Exceptional writing and proofing skills
Understanding of and interest in native advertising
Strong Microsoft Office skills
The successful candidate will also demonstrate the following abilities:
Self-directed: Proactive, self-motivated, and organized, with incredible attention to detail.
Results-oriented: Proven ability to meet or exceed aggressive deadlines, and manage and prioritize a high volume of projects simultaneously.
Creative: Likes to develop new, creative ideas to enhance the team’s output and make it stronger.
Written and Oral Communication: Experience working and communicating effectively with cross-functional departments.
Self-improvement: Willingness to learn new and creative skillsets to continually grow and improve.