Internet Marketing

Nearmap hires VP of marketing to support rapid growth

Aussie aerial mapping business, Nearmap, has appointed a new VP of marketing among two senior executive hires aimed at driving its next phase of international growth.

Silvia Arrigoni will be Nearmap’s new VP of marketing and Shane Preston will be vice-president of sales.

Arrigoni, who previously held positions as head of brand marketing at online lender, SocietyOne, and as group business director for marketing agencies such as Havas and Arnold Furnace, brings decades of experience to Nearmap.

She is set to head Nearmap’s marketing division, devising strategies and working closely with the company’s business heads to drive organic growth, nurture customer relations and increase brand awareness through marketing efforts.

“Nearmap is the pioneer in the aerial imagery space — there is no other business like it in Australia and I’m thrilled to play a part in guiding the company to the next level of growth,” she said. “Nearmap has a number of groundbreaking announcements in the works. The best part is, that as the technology continues to improve, such as the imminent integration of 3D imagery into the platform, its potential uses only increase”.

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