A mother who left school without any GCSE’s started selling dresses on her Facebook page – and it quickly turned into a multi-million pound business with A-list fans.
Victoria Molyneux, 28, from Cheshire, was working in a call centre when she launched her own e-boutique Want That Trend in April 2015 – five months after giving birth to daughter Isabella.
Originally she hoped for a few dozen orders a week but she was shocked to find the business skyrocket and now she’s processing 1,000 invoices a day with celebrities like Amanda Holden and Katie Piper donning her garments.
Victoria Molyneux, 28, from Cheshire, pictured with her stock, launched Want That Trend in April 2015 from home so she could stay at home with her daughter. Her company now turns over millions and has celebrity fans
Victoria told MailOnline that failing to find trendy but affordable clothes inspired her to launch her e-tailer.
She explained: ‘My body changed so much when I was pregnant and after I had my daughter, and I noticed there was a lack of affordable clothing that hid the insecurities that came with being a new mum.
‘The affordable aspect was really important to me. At times I would only have £30 disposable income a month but still wanted new outfits for parties and weddings.
‘Having clothing that is still stylish and flattering yet affordable is key to my business.’
Victoria set up Want That Trend in April 2015 – five months after giving birth to daughter Isabella, pictured
Originally she hoped for a few dozen orders a week but she was shocked to find the business skyrocket and now she’s processing 1,000 invoices a day
Victoria has also recently teamed up with Katie Piper for a collection, which she describes as a ‘dream come true’
What makes her brand so authentic is that she models all the pieces herself, posting selfies in each of the outfits on her Facebook page
After visiting wholesalers and local manufacturers she pulled together an affordable collection in sizes 8 to 24.
VICTORIA’S TOP TIPS FOR MUMPRENEURS
• Research the industry and get advice from others who have also built a businesses, as their first-hand knowledge is vital
• Remember to stay positive, despite any setbacks you may encounter
• Use your family and friends – without their support I couldn’t and wouldn’t be where I am today
• Listen to your customers always – they’ll always be honest and usually want the best for the brand
• Always follow your gut instinct and do what you love – I ensure we only offer dresses and outfits that I really love
She also watched online tutorials on how to build an e-commerce website.
To save money on models, photographers and expensive studios, Victoria started posting selfies in each of the outfits on her Facebook page, something she still does today.
‘We now have a social media community of nearly 2 million, which is just incredible,’ said Victoria, who has never accepted investment.
Want That Trend turned over £7m in the first year, with Victoria selling 1,000 outfits every single day and amassing celebrity fans such as Amanda Holden and Michelle Heaton.
Victoria has also recently teamed up with Katie Piper for a collection, which she describes as a ‘dream come true’.
‘Katie was actually already a customer of ours, and I have always admired her strength, particularly as a working mum.
‘She just seemed like the perfect choice and I’m thrilled to be working with her now and for many years to come,’ she said of her celebrity friend.
Katie was spotted wearing one of her dresses at the Ideal Home Show in Manchester on Thursday. ‘Katie was actually already a customer of ours, and I have always admired her strength, particularly as a working mum,’ said Victoria
Victoria said at first it was tough juggling business and motherhood at first but now she’s got into a good routine.
‘It gradually comes together. If I need to do photos for the website, for example, I will do them at 5pm when my partner gets home.
‘I still work from home a lot with my daughter but as the business has grown we now have an office and warehouse so I can take Isabella there too.
‘It’s only a very new business, it’s all been a whirlwind – an amazing one at that!’