Content Marketing

IZEA Launches World's First Virtual Reality Influencer Network

IZEA Launches World’s First Virtual Reality Influencer Network

ORLANDO, FL –(Marketwired – March 30, 2016) – IZEA, Inc. (NASDAQ: IZEA), operators of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has launched the world’s first virtual reality influencer (“VR”) network. The company made the announcement via VR video on YouTube (http://youtu.be/ScXW56-1A0k).
The new network gives content creators the ability to produce highly-engaging virtual reality content for brands and agencies, and allows marketers to take their influencer and content marketing campaigns to the next level.
To power the network, IZEA has enhanced its IZEAx platform to enable creators to better showcase their content production capabilities to marketers.
“While headset technology continues to evolve with products like Oculus Rift, Microsoft HoloLens and HTC Vive, we see the substantial near-term opportunity for virtual reality in app experiences that are shared through social media and consumed on mobile devices,” said Ted Murphy, Founder, Chairman and CEO of IZEA. “This new network enables us to begin delivering branded virtual reality content today, while providing a path for our network to grow as the technology evolves and becomes more widespread.”
In addition to virtual reality, IZEAx now also better highlights a creator’s ability to produce aerial or underwater content from drones and watertight hardware.
“Over the last several years, a wide array of affordable video content production hardware and software has ‘democratized’ the content landscape,” noted Murphy. “Some of the most influential content creators are now producing immersive virtual reality content based on aerial or underwater footage captured by drones and action cameras. IZEAx is a natural place to showcase this media and align our creators with marketers who are seeking unique, compelling content.”
The distribution and consumption of virtual reality video content — also known as “360 Video” — became more widely available when viewing technology was added to the Facebook mobile app in early 2015. The app provides users an immersive video experience without the need for a physical headset. The same headset-less experience has also become available in the YouTube mobile app and others. Major corporations like Disney, Delta and GoPro are now producing their own content to take advantage of the technology.
“Creators are beginning to use virtual reality tools to produce entirely new experiences for audiences,” said Nadia Aly, CEO of Scuba Diver Life and a creator in the IZEA Network. “You no longer need complicated or expensive hardware to produce immersive content. The core technology is now within reach of the average creator, and this is allowing VR content to be widely available via social media apps. As a creator, I can now bring my audience along with me in virtual reality experience, as I travel the globe or explore undersea worlds.”
To celebrate the launch of the new features, IZEA will be seeding select influencers in their network with virtual reality video cameras, drones and underwater action cameras. The company will be partnering with hardware providers and retailers to promote the adoption of next-generation production tools within the IZEA ecosystem and encourage mass-market adoption. “Empowered with this new equipment, we see our creators transforming the way they tell their stories, and making their content even more persuasive to consumers and valuable to brands and agencies,” said Murphy.
Creators in the IZEA ecosystem can participate in the new Virtual Reality Influencer Network by simply updating their IZEAx profile.
About IZEA
IZEA operates the premier online marketplace that connects brands with influential content creators. IZEA creators range from leading bloggers and social media personalities to A-list celebrities and professional journalists. Creators are compensated for developing and distributing unique content on behalf of brands including long form text, videos, photos and status updates. Brands receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit http://corp.izea.com.
Important Cautions Regarding Forward Looking Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are forward-looking include future market values and launch dates. These forward-looking statements are based largely on IZEA’s current expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital on a timely basis, difficulties in integrating Ebyline’s platforms and operations and achieving the expected benefits from the acquisition, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this press release will in fact occur. Please read the full statement and disclosures here: http://corp.izea.com/safe-harbor-statement.