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Fuze Redefines “the Headquarters” with its New Boston Hub

the leading cloud-based communications solution provider for the modern
global enterprise, today announced its move to a new Boston-based
headquarters effective May 15, 2017. The new Boston hub, which includes
collaboration spaces and flexible individual workspaces, signals
continued momentum as the global UCaaS platform scales operations to
meet market demand, prepares for its next phase of growth, and invests
in the success of the modern, mobile workforce.

Located at 2 Copley Place in Boston’s Copley Square, the 51,000-sq-ft
Boston hub will house an initial 300 Fuzers with room to accommodate
twice as many Boston-based workers as the company grows. The new office
design features approximately 20 flexible, collaborative spaces equipped
for global video conferences, including a mix of larger meeting rooms
and smaller huddle spaces. The layout echoes Fuze’s EMEA hub in Reading,
England, and provides a convenient location for visiting employees,
customers, and partners. The Boston hub also consolidates the company’s
operations, management, sales, and customer services teams, creating
greater efficiency and the ability to provide a superior customer

“We conducted a thorough evaluation of options across the Boston area
incorporating feedback from employee surveys, workplace studies such as
our own, and commuter data. We heard from our employees that 70 percent
were already working from home at least one day a week and many would
like to work from home more using our tools instead of commuting,” said
Steve Kokinos, co-founder and Executive Chairman, Fuze. “We realized
that both the location and amount of space we thought we needed was
completely off versus how our employees’ work habits had changed using
our voice, video, and messaging tools themselves, as well as what those
changes meant for what they wanted in an office.”

According to global
from Fuze’s latest report, Breaking Barriers 2020: How
CIOs are Shaping the Future of Work
, 83 percent of workers surveyed
do not believe they need to be in an office environment to be
productive. At the same time, despite a desire to work more from home
and personalize their work experience, neither current workers nor
future workers want to do away with the office: 86 percent of current
employees say face-to-face interaction will always be important and 71
percent of future workers agree on the importance of connecting with
coworkers in person.

“We found that the most important reason people choose to come to the
office is for what they deem to be important face-to-face interactions,
and to spend time in person with their teams,” said Mary Good, Chief
People Officer, Fuze. “That meant they wanted different kinds of
collaboration and meeting spaces, the ability to move around throughout
the day, and make the most of their in-office networking time. This all
made sense given how productive our people view their work from home
time. The office really does become a hub to them, and designing it
around employees in a way that brings together teams and sparks
conversation ultimately creates the best ideas.”

After meeting with employees, the Fuze executive leadership team
completely reevaluated what its teams wanted from – and required in – a
headquarters. The result emphasizes:

  • Accessability: A location close to public transporation and
    easily accessible, not only for Fuze’s local team, but for its global
    customers and employees;
  • Flexibility: Fluid workspace options, such as sit/stand
    workstations and small configurable collaboration environments
    throughout; and,
  • Team Building: Events to convene regionally based employees in
    the office for networking activities across departments.

Timed with the company’s move into its Boston hub, Fuze also unveiled
it’s new “Work from Anywhere” policy to employees, encouraging teams to
collaborate with their managers to design personalized, flexible
programs for where and how they can do their best work. The goal of the
policy is to enable a customizable workplace for employees through the
use of results-focused leadership and Fuze’s technology.

According to Gartner, “by 2020, organizations that support a choose your
own workstyle (CYOW) culture will boost employee retention rates by more
than 10%.”*

“We are committed to enabling a personalized, customizable work
environment, which is obviously a lot easier for us with our
technology,” continued Good. “For some that means time in a traditional
home office but for others it could be a local coffee shop. We have to
trust that our employees know where they do their best work on any given
day. I would say for any company looking to attract the best talent over
the next five years, that should be a critical part of their approach to
stay competitive.”

Mary Good shares more thoughts on Fuze’s new Boston hub and what it
means for the future of the company in her latest blog here.
Also hear from Fuze General Counsel Laurie Harrison on her #FuzeLife
embracing remote work

* Gartner Predicts 2017: Boosting
Business Results Through Personal Choice in the Digital Workplace, Paul
Miller, et al., 14 November, 2016

About Fuze
Fuze is a global, cloud-based unified
communications platform that empowers productivity and delivers insights
across the enterprise by enabling simplified business voice
communications, flexible video conferencing, and always-on
collaboration. Formerly ThinkingPhones, Fuze allows the modern, mobile
workforce to seamlessly communicate anytime, anywhere, across any
device. Headquartered in Cambridge, MA, Fuze has additional locations
including New York, San Francisco, Seattle, Ottawa, London, Amsterdam,
Aveiro (Portugal), Paris, Munich, Zurich, Madrid, Copenhagen, and
Sydney. For more information, visit

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