Freeman, a brand experience company, is offering a suite of services to event clients, including email marketing and data analytics.
Marketed under the name Digital Marketing Services, the
package also includes social-media stagey and digital advertising. According to Freeman, the package is designed to boost online registration and drive social and brand engagements.
It is also
intended to integrate event industry strategy, digital storytelling and quantitative analysis, the company said.
Recently, Freeman Digital Services Group invested in Feathr, an event
personalization platform. Freeman is working in partnership with that company.
Freeman client VidCon says it reduced its conversion costs to register new attendees to its events with a
retargeting campaign using Freeman services.