Work From Home

Fifth Harmony's "Work From Home" Headed For Top 20 at Rhythmic Radio

Fifth Harmony’s “Work From Home” Headed For Top 20 at Rhythmic Radio

Fifth Harmony’s “Work From Home” continues to climb at rhythmic radio.

Fifth Harmony’s “Work From Home (featuring Ty Dolla $ign),” which reached the Top 15 on last week’s Mediabase pop airplay chart, is moving toward the Top 20 at rhythmic radio.

The lead “7/27” single received 769 rhythmic spins during the first three days of the March 20-26 tracking week. Up 38.6% from the count at this point last week, the tally slots “Work From Home” at #20 on Mediabase’s building rhythmic chart.

Selena Gomez’ “Hands To Myself” received the same 769 spins during the first three days of the tracking week, but insofar as “Work From Home” is enjoying a greater rate of acceleration (+38.6% vs. +5.5%), the belief is that it will pull ahead as the week progresses.

If it keeps its pace over the tracking week’s next few days, it should catch Drake’s building #19 “Summer Sixteen,” which is thirty five spins ahead but not accelerating as quickly (+10.7%). “Work From Home” may also leapfrog Beyonce’s “Formation,” which is #18 on the building chart but fading (862 spins, -16.4%).

In short, one should anticipate “Work From Home” landing in the #18-20 range on this week’s official Mediabase rhythmic chart.

In subsequent weeks, it should then move past the #17 peak achieved by earlier single “Worth It (featuring Kid Ink)” and become Fifth Harmony’s biggest hit at rhythmic radio.