Facebook Users Share More News Less Personal Stories

Facebook Users Share More News Less Personal Stories

Facebook Inc. is facing an unprecedented challenge as users opt to share news and information from third-party sites over their own content.

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According to tech news site The Information, the number of personal stories shared on Facebook fell 21 percent from 2014 to 2015.

The demise in personal, original Facebook posts is due to a “context collapse,” reports Bloomberg News, where users no longer feel comfortable sharing intimate information to wide social networks.

As Facebook social networks have grown, the sense of intimacy has diminished and users have become increasingly hesitant to share information that might be irrelevant or inappropriate, the report continues

Instead, people are choosing to share their thoughts and stories to smaller audiences via messaging services like Snapchat and Instagram.

This shift poses a problem for Facebook which depends on original content to drive revenue.

In response, the company has introduced features such as a live video tool and “On This Day” reminder to make it easier for people to share personal information.