Confused About a Product? Pinterest Now Has How-To Pins

Confused About a Product? Pinterest Now Has How-To Pins


Sure, that DIY kitchen renovation or awesome life hack may look easy on Pinterest—until you start to actually tackle the project.

Pinterest wants to help this problem and bridge the information gap. The company announced Tuesday the launch of How-To Pins, allowing content creators to give step-by-step instructions within their Pins.

These How-To Pins are rolling out to Pinterest users in the U.S., France, the U.K. and Germany on Android and the Web. Pinterest said that iOS How-To Pins will be included in a future release.

When you tap a How-To Pin for a closer look, you’ll see a step-by-step breakdown of what you need to do to make that Pin a reality. Launch partners include Home Depot,, Style Me Pretty, Greatist, ELLE, Marie Claire, Brit & Co., Sunset and Delish.

How-to Pins are rolling out tomorrow to Pinners in the U.S., France, UK and Germany on Android and web, with iOS coming in future releases.


Pinterest also released the results of a recent IPSOS Survey of online adults aged 18 to 64, in which 75 percent of people polled said Pinterest was the best app for finding new interests; 73 percent said it was the best for pursuing new hobbies and 67 percent liked Pinterest best for expressing creativity.

Pinterest also earned high praise from survey participants as the top app for meal planning and fitness activities.

Readers: Do you think How-To Pins will help?