Avoid Pinterest Fails With How-To Pins
The social network’s new How-To Pins let users create tutorials that will be featured on Pinterest.
Pinterest is making it easier for do-it-yourselfers to get the instructions they need to, well, do it themselves.
The social network’s new How-To Pins let users create tutorials that will be featured on Pinterest. That could be anything from recipe ingredients for a meal (click above for a GIF) or how hang sheetrock on a wall.
“The next time you find an interesting project or idea on Pinterest, you’ll see a snapshot of the steps right below the Pin image,” the company wrote in a blog post. “You can also click or tap on any of the steps to get the full instructions and a list of supplies—without ever leaving Pinterest.”
Pinterest has become the go-to place for people to find and share creations and get ideas on what they can do in their lives. Indeed, the company said that 75 percent of its users go to Pinterest to “find new interests.” A third of the company’s surveyed users say they’re on Pinterest to “express creativity,” while most are there to “find ideas.”
Adding a how-to function could help Pinterest double down on “how-to-” fans. Now instead of people just “pinning” a particular image or item, they’ll get more information on how to do it themselves.
That said, for now, How-To Pins are somewhat limited. The feature is currently offfered by a handful of companies, including Home Depot, Food.com, and Brit & Co., among others. More support for How-To Pins will be added over time.
In addition, iOS users will be left out of the fun for now. Pinterest reports that while the feature is being rolled out this week to Android and Internet-based users, iOS users won’t get it until some point “in the future.”