Internet Marketing

Germans put marketing giant on the block

A private equity firm has emerged as the frontrunner to buy Williams Lea, the 197-year-old marketing business Advent International, whose investments have included the payments processor Worldpay, is understood to be in exclusive talks to buy the business from Deutsche Post for between £350m and £400m. The German giant took control of Williams Lea in… Continue reading Germans put marketing giant on the block

Internet Marketing

#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton

It was announced at the Loerie Awards this evening that Mike Middleton, KFC Africa CMO, is the well-deserved recipient of this year’s Marketing Leadership and Innovation Award, which serves to recognise his contribution to the marketing and advertising industry over the duration of his career. Mike Middleton on stage accepting his award.Gallo Images/Alistair Nicoll He… Continue reading #Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton

Internet Marketing

Sanya Tourism Development Commission conducted a marketing event in Delhi

The Sanya Tourism Development Commission China recently organized a marketing event on 16th Aug at Taj Mahal Hotel, New Delhi,. The event included delegates from agents, hoteliers and officials , Zhang Yue Thomson, Vice Director, Sanya Tourism Development Commission, Marketing Communication Center and Zhang Yang , Executive Chairman, Sanya Tourism Association represented the Government Tourism… Continue reading Sanya Tourism Development Commission conducted a marketing event in Delhi

Internet Marketing

Tokyo to begin marketing GPS successor in 2020

TOKYO — The Japanese government is eyeing 2020 to begin promoting exports of a technology it is developing to eclipse the GPS, a government official said on Saturday. Masaji Matsuyama, minister of state for science and technology policy, said the government will target Asia for the exports. These applications could include anything from detecting potholes… Continue reading Tokyo to begin marketing GPS successor in 2020

Internet Marketing

AG Madigan reaches $4.5M settlement in opioid marketing case

Published 8:42 am, Saturday, August 19, 2017 CHICAGO (AP) — Illinois Attorney General Lisa Madigan has reached a $4.5 million settlement with an Arizona-based pharmaceutical company that her office sued for deceptive marketing of an opioid drug meant for cancer patients. Madigan said Friday Insys Therapeutics Inc. “pushed a highly addictive opioid in complete disregard for… Continue reading AG Madigan reaches $4.5M settlement in opioid marketing case

Internet Marketing

Inside DLA Piper's Client Retention Data Analytics Program

DLA Piper’s marketing team revealed the inner workings of its massive client retention data analysis program at ILTACON 2017. Even the biggest firms can have trouble retaining and growing revenue from clients. That was the issue facing DLA Piper in 2014. Out of 20 clients that the firm had placed in its key partner program,… Continue reading Inside DLA Piper's Client Retention Data Analytics Program