Internet Marketing

Most Marketers Say They Understand AI, but the Details Are Hazy

Artificial intelligence (AI) has been invoked by everyone from Elon Musk, who warns the technology could spell the end of humanity, to labor analysts, who caution it could bring an end to most jobs. But what, exactly, does the phrase mean to marketers? AI firm GumGum polled marketing and advertising executives in North America in… Continue reading Most Marketers Say They Understand AI, but the Details Are Hazy

Internet Marketing

CMOs need not be data scientists, but hiring one helps

It’s a given that CMOs must embrace data. But its sheer volume can be daunting. However, Jeff Yoshimura, VP of marketing at Elastic, a company that builds software to make data usable in real time, does not agree that the volume issue really complicates the job for marketers. “It is more about correlating data from… Continue reading CMOs need not be data scientists, but hiring one helps

Internet Marketing

Athletics Department Pilots Student Marketing Program

Student athletes will work with Athletics marketing and communications staff to promote important games and publicize team events and games in the Houses. As athletes return to the courts and fields, some will be stepping into a new role—“chief marketing officer”—as part of a new initiative within the Athletics Department aimed at boosting game attendance… Continue reading Athletics Department Pilots Student Marketing Program

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New campaign promotes marriage equality in 4 states on election day

The #1 Affiliate Marketing Training Portal A new social media campaign – The Four – is working for equality in four states where voters face marriage-related questions on Nov. 6. The campaign is active on the Web, Facebook, Twitter, Tumblr, YouTube, Google Plus and more. “It’s Facebook and Twitter meets Rock the Vote for marriage… Continue reading New campaign promotes marriage equality in 4 states on election day

Internet Marketing

Oil marketing companies witness sharp surge

Oil marketing companies witnessed a sharp surge in Tuesday’s intraday trade while markets seem to plummet during first half of trade. Oil marketing companies namely BPCL gained 1.14% at Rs 504.65 per share, Indian Oil Corporation gained 1.08% at Rs 419.90 per share and HPCL gained 2.05% Rs 458 per share on BSE at 1023… Continue reading Oil marketing companies witness sharp surge

Internet Marketing

Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby Crosby and Messina have both joined Outra, which has been launched by Giles Mackay, the founder of property market analytics company Hometrack, which he sold to Zoopla. Lynton Crosby, who ran successful general election campaigns for David Cameron but whom many Conservatives blame for Theresa May’s disastrous snap election campaign, has been brought… Continue reading Lynton Crosby joins former Obama strategist to launch digital marketing agency

Internet Marketing

BlueHive merges with boutique marketing firm

Paul Hanlon has spent decades in marketing and has ambitions that lead him to regularly eye competitors to potentially team with. Lisa Woodford began her own marketing agency five years ago after a career in marketing at larger firms. It took only a year of the two companies working together for Hanlon to make a… Continue reading BlueHive merges with boutique marketing firm

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Latest News Consumption Use On Social Media Networks

The #1 Affiliate Marketing Training Portal Social media platforms have radically altered how news is disseminated and shared. In the latest Pew Research Center survey, exactly 67 percent of Americans report consuming news on a social media platform for the month of August 2017. In comparison to 2016, users getting the news on a social… Continue reading Latest News Consumption Use On Social Media Networks